New York (April 8, 2015) — Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index®.
Now in its fifth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.
Companies ranked highest in the 2015 Effie Effectiveness Index include The Coca-Cola Company (marketer) and Coca-Cola (brand), WPP (agency holding group), BBDO Worldwide (agency network), Colombian agency Sancho BBDO (individual agency office) and Ukraine’s Banda Agency (independent agency).
“Effie Worldwide’s annual Effie Index recognizes the exceptional ideas that delivered results and made a difference for businesses globally. The Index is distinctively comprehensive in that it shines a light on the incredible ideas that worked around the globe, from local to international campaigns, and from both multi-nationals and independent brands. This year’s honorees have set the bar higher for the industry and proven that great creative combined with thoughtful strategy equates to successful marketing initiatives,” said Carolyn Everson, Chair of the Board of Directors, Effie Worldwide and Vice President, Global Marketing Solutions, Facebook.
Highlights from this year’s rankings include Y Cwmni Coca-Cola unseating Effie Index incumbent Unilever (now second place) as the top ranked marketer. Procter & Gamble retained its third place position. Coca-Cola remained the most effective global brand for the third year in a row. Vodafone jumped to second place, bumping McDonald’s down to third in the global brand ranking. The top three most effective holding groups remained unchanged from last year, with WPP Group ranked as the most effective agency holding group for the fourth consecutive year, followed by Omnicom a Interpublic. For the second year in a row, BBDO Worldwide topped the world’s most effective agency network ranking, with Grŵp Byd McCann moving up one spot to second, pushing Ogilvy & Mather to third.
Sancho BBDO topped the Global Individual Agency Office rankings for the second year in a row. Banda Agency regained its spot as the most effective independent agency in 2015. It was previously ranked first in the 2013 rankings.
“The Effie Effectiveness Index is the world’s most prestigious ranking of effective marketing, and five years of data allows for a bigger picture to compare and contrast the trends in marketing,” said Neal Davies, President and CEO of Effie Worldwide. “What’s more, by having access to the cases that led to success in the Effie Index, marketers can study best in class examples of effective marketing from around the globe."
The 2015 Effie Effectiveness Index is compiled from 3,136 finalists and winning entries from worldwide Effie Award competitions between January 1, 2014 and December 31, 2014. This is the first time that the Effie Index rankings are calculated using a January-December qualifying period, which will provide marketers with a better understanding of their success over a single calendar year. Previous rankings were tabulated over a June to June eligibility time period.
Llunnir y Mynegai trwy drosi pob gwobr Effie a rownd derfynol yn bwyntiau – deuddeg am Grand Effie, wyth am Aur, chwech am Arian, pedwar am Efydd a dau ar gyfer y rownd derfynol (gydag asiantaethau cyfrannol yn derbyn hanner y pwyntiau hyn). Mae pob brand a chwmni sydd wedi'u rhestru ym Mynegai Effie wedi cael gwerthusiadau trylwyr o'u hastudiaethau achos a gwaith gan farnwyr diwydiant arbenigol i brofi bod eu marchnata wedi cyflawni canlyniadau cymhellol.
Effie Index Global Rankings
The top five most effective marketers in the world, according to the Effie Index are: The Coca-Cola Company, Unilever, Procter & Gamble, Mondelēz and PepsiCo.
The top five most effective brands in the world are: Coca-Cola, Vodafone, McDonald´s, Pepsi and Movistar.
The top five most effective agency holding groups are: WPP Group, Omnicom, Interpublic (IPG), Publicis Groupe and Havas.
The top five most effective agency networks are: BBDO Worldwide, McCann Worldgroup, Ogilvy & Mather, Lowe & Partners and Young & Rubicam.
The top five most effective individual agency offices are: Sancho BBDO (Bogota, Colombia), FP7/DXB (Dubai, UAE), Lowe Lintas (Mumbai, India), Ogilvy & Mather (Mumbai, India) and FCB New Zealand (Auckland, New Zealand).
The top five most effective independent agencies are: Banda Agency (Kiev, Ukraine) MINT (Dubai, UAE), thjnk (Hamburg, Germany), ACG Advertising Agency (Budapest, Hungary) and Barnes, Catmur & Friends (Auckland, NZ).
The Index can also be analyzed by region and the companies that ranked highest in each region in 2015 are:
Asia a'r Môr Tawel
Unilever (marketer), Coca-Cola (brand), WPP Group (agency holding group) Ogilvy & Mather (agency network), Lowe Lintas – Mumbai (agency) and Barnes, Catmur & Friends – Auckland (independent agency).
Ewrop
Unilever (marketer), Coca-Cola (brand), WPP Group (agency holding group), McCann Worldgroup (agency network), Adler, Chomsky & Warshavsky Grey in Tel Aviv (agency) and Banda Agency in Kiev (independent agency).
America Ladin
The Coca-Cola Company (marketer), Movistar (brand), WPP Group (agency holding group), BBDO Worldwide (agency network), Sancho BBDO – Bogotá (agency) and a tie between Madre Buenos Aires and Beat (Bogota) (independent agency).
Dwyrain Canol ac Affrica
Unilever (marketer), Coca-Cola (brand), Interpublic (IPG) (agency holding group), McCann Worldgroup (agency network), FP7/DXB – Dubai (agency) and MINT – Dubai (independent agency)
Gogledd America
Procter & Gamble (marketer), Dove (brand), Publicis Groupe (agency holding group), Starcom MediaVest Group (agency network), Starcom MediaVest Group, Chicago (agency) and Cramer-Krasselt, Chicago (independent agency).
Am Effie Worldwide
Mae Effie Worldwide yn sefydliad dielw 501 (c)(3) sy'n sefyll dros effeithiolrwydd mewn cyfathrebu marchnata, gan dynnu sylw at syniadau marchnata sy'n gweithio ac annog deialog ystyriol am yrwyr effeithiolrwydd marchnata. Mae rhwydwaith Effie yn gweithio gyda rhai o'r prif sefydliadau ymchwil a chyfryngau ledled y byd i ddod â mewnwelediadau perthnasol o'r radd flaenaf i'w gynulleidfa i strategaeth farchnata effeithiol. Adnabyddir Gwobrau Effie gan hysbysebwyr ac asiantaethau yn fyd-eang fel y wobr amlycaf yn y diwydiant, ac maent yn cydnabod unrhyw a phob math o gyfathrebu marchnata sy'n cyfrannu at lwyddiant brand. Ers 1968, mae ennill Effie wedi dod yn symbol byd-eang o gyflawniad. Heddiw, mae Effie yn dathlu effeithiolrwydd ledled y byd gyda'r Global Effie, Effie Gogledd America, Effie Ewro, Effie y Dwyrain Canol / Gogledd Affrica, Asia Pacific Effie a mwy na 40 o raglenni cenedlaethol Effie. Am fwy o fanylion, ewch i www.effie.org. Dilynwch @effieawards ar Twitter ac ar Facebook.com/effieawards am ddiweddariadau ar wybodaeth, rhaglenni a newyddion Effie.
Cyswllt:
Rebecca Sullivan
ar gyfer Effie Worldwide
rebecca@rsullivanpr.com
617-501-4010/781-326-1996
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