I én sætning ... Hvad er det bedste råd, du kan tilbyde marketingfolk i dag?
Try to understand, in depth, all the new touchpoints that connect a brand with people; this will help you build your brand into a fluid communication instead of an interruption.
Hvordan definerer du effektiv markedsføring?
Something that can create a connection between a brand and people, that can move people’s feelings, and that can motivate people to do something great.
Hvordan kan marketingfolk forblive effektive i tider med udfordringer?
By using and understanding data to find new edges or trends in communication, in order to be relevant and closer to the real feelings of consumers – and, by telling the truth.
Nicola Lampugnani served on the jury for the 2020 Effie Awards Italien konkurrence.
