Javier Bonilla, Executive Creative Director, Grey Group

In einem Satz…

Wie definieren Sie effektives Marketing?
Simply put, marketing that achieves the established business objectives.

Welcher/welche Marketingtrend(s) begeistern Sie derzeit?
The one that never goes away—effective storytelling.

Wie steigert Kreativität die Effektivität?
Impact, a great idea is unstoppable. It will make every dollar invested behind it work 100 times harder.

Was ist das größte Hindernis für die Marketingeffektivität?
Fear, paralysis by analysis, over complexity.

Wie sehen Ihre Erwartungen an das Marketing in den nächsten fünf Jahren aus?
As human centric as ever before.

Do you have any advice for future Effie Awards entrants?
Burn the playbook, experiment, trust your gut, and never forget we are here to solve business challenges.

Javier was a 2022 Multi-Region Effies Richter. Weitere In One Sentence-Funktionen anzeigen.