Dimitri Michailidis, Global Director, Brand & Creative Effectiveness, Anheuser-Busch InBev

In einem Satz…

Wie definieren Sie effektives Marketing?
Effective marketing is the conceptualization and execution of a creative solution that achieves an objective defined by the marketing team.

Welcher/welche Marketingtrend(s) begeistern Sie derzeit?
Marketing trends that I’m excited about: the evolution from creative advertising to creative solutions that solve real consumer problems.

Wie steigert Kreativität die Effektivität?
Creativity is the component of a solution that guarantees a person (their heart and their mind) will take notice.

Wie sehen Ihre Erwartungen an das Marketing in den nächsten fünf Jahren aus?
I hope that marketing will look less like advertising and more like tangible and compelling solutions to real problems in consumers’ lives.

Dimitri was a Final Round judge in the 2022 Effie US Competition. klicken Sie hier um die Liste der Effie US-Gewinner 2022 anzuzeigen.