En unu frazo... Kio estas la plej bona konsilo, kiun vi povas proponi al merkatistoj hodiaŭ?
In this digital age, it’s important to know your consumer well, not only locally, but globally – so learn their culture and how they consume your product, and be politically correct.
Kiel vi difinas efikan merkatadon?
A single-minded message that engages your audience and delivers on your business objectives.
Kiel komercistoj povas resti efikaj en tempoj de defio?
Stay relevant and connected to your consumer – in these times of uncertainty, empathy will guarantee you stay top of mind, and, in turn, achieve your numbers.
Ali Rizvi served on the jury for the 2020 Effie Awards Pakistano konkurado.
