En Unu Frazo...
Kiel vi difinas efikan merkatadon?
Effective marketing grabs your attention. Makes you feel something. Inspires you to act. In this order.
Kiel kreemo kondukas efikecon?
Creativity drives effectiveness because it makes more noise with less money.
What aspects of effective marketing do you believe remain constant, even in the face of change?
Everything around us will forever change except for one thing: human nature. Understand how to get to the human heart by using both your brain and your gut. Everything else is a consequence.
Pri kiaj merkataj tendenco(j) vi ekscitas nun?
We’re never excited about marketing trends per se. We’re excited about great ideas for our client’s brands. And sometimes those ideas can be about a trend. But it all starts with a powerful idea.
Kiel vi esperas, ke merkatado aspektos en la venontaj kvin jaroj?
In 5 years I hope marketing can be less brainy and more intuitive.
Anselmo was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.
