En una frase…
¿Cómo se define el marketing efectivo?
Work that achieves or over-delivers on objectives, in a way that the brand owns and builds over time.
¿Cuál es su logro de efectividad favorito de los últimos meses: personal o profesional?
Honestly, re-thinking my kids’ lunchboxes is my biggest win, from the box itself to the food in it…but there is a way to go!
¿Cómo espera que sea el marketing en los próximos cinco años?
More than what it looks like, I hope it IS working harder than ever, with as many perspectives as possible, to find and solve better problems.
Alison was a 2022 Effie Awards Australia juez. Ver más funciones de In One Sentence.
