Jorge A. Plasencia, Co-Founder, Chairman & CEO, Republica Havas

En una frase…

¿Cuál es el mejor consejo para promover una colaboración eficaz?
Be accessible to your team and your clients, inspire a collaborative spirit, invite new ideas and fresh perspectives to the conversation, stay focused on the bigger picture, and pursue your ultimate goal as a shared win for everyone – your team, your client, and their consumers.

¿Cuál es la mayor barrera para lograr la efectividad del marketing? 
Brands need to avoid traditional tropes and instead put authenticity at the center of all marketing, keeping cultural cues top of mind by making relevant, emotional connections with today’s diverse consumers.

Jorge was a 2024 Effie Awards U.S. Final Round Judge.