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Honoring the most effective marketing in the United States since 1968.

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    Procter & Gamble and Saatchi & Saatchi NY's "It's A Tide Ad" wins Grand at 2019 Effie Awards

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2019 Effie Awards U.S. Winners Announced at 50th Annual Effie Gala


Winners of the 2019 Effie Awards U.S. competition were celebrated at the 50th Annual Effie Gala on May 30 at Cipriani 42nd St in NYC.

The Grand Effie was presented to Procter & Gamble and Saatchi & Saatchi New York, along with contributors Hearts & Science, Taylor Strategy, MKTG and MMC for “It’s a Tide Ad.” 

Find out more about this year's winners, including winners of the 2019 Global Effies and recipients of the 5 for 50 Effie Awards >

2019 United States Grand Jury


Learn more about the ten marketing leaders selected to serve on the 2019 Grand Jury.

Read more > 

Learn from Past Effie Winners

The Effie Case Database offers a collection of Ideas That Work, including finalist and and winning case summaries, videos of the work and hundreds of written case studies, highlighting effective marketing communications strategies, ideas and results.

Review samples of past Effie-winning work >
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