United States

Honoring the most effective marketing ideas in the United States since 1968.

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    2021 Call for Entries: More Information

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    Burger King’s “Whopper Detour” wins the 2020 Grand Effie with FCB New York & FCB/RED. Read more >

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    2020 Winner Feature, Presented by Twitter: Nike & Wieden & Kennedy, "Dream Crazy"

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    2020 Effie US Winners & Finalists Announced

2021 Call For Entries: Enter Your Ideas That Worked


Entries are now being accepted for the 2021 Effie Awards United States competition. 

We've added a mix of new and topical categories this year, ranging from Gaming & E-Sports to Marketing Innovation Solutions, recognizing marketing's role in creating business/product solutions and transforming customer experience.

A category for Crisis Response / Critical Pivot has been added to the Topical Marketing categories, along with a second dedicated category in the Commerce & Shopper Effies.

The 2021 competition is also putting emphasis on the digital and social space with the introduction of the Digital Effies, with categories including:
-Direct to Consumer
-Engaged Community
-Influencer Marketing
-Performance Marketing
-Social Media

Eligibility
Marketing efforts that ran in the United States between September 1, 2019, and December 31, 2020, are eligible to enter the 2021 competition.

Entry Deadlines & Fees*
First Deadline: February 25, 2021 | $995
Second Deadline: March 9, 2021 | $1,595
Third Deadline: March 18, 2021 | $2,345
Final Deadline: March 25, 2021 | $2,745

*Entries received by January 25th will receive a 10% Early Bird discount.  Additional discounts are available for new entrants and and non-profits.  Learn more >

If you have any questions, please write to us at entries@effie.org

To get started, download your 2021 Entry Kit here >

Burger King, FCB New York & FCB/RED's “Whopper Detour” wins the 2020 Grand Effie


The winners of the 2020 Effie Awards US Competition were announced September 29-October 1, during the virtual Ideas That Work: Effie US Summit & Awards Gala.

Burger King, FCB/New York and FCB/RED's "Whopper Detour" won the Grand Effie, becoming the first US Grand Effie from the Commerce & Shopper Effies.

Results of the 2020 US Effie rankings were also announced, which reflect the total points from finalist and winning entries from the awards competition.

The 2020 US Rankings revealed the Most Effective:
Marketer & Brand: Burger King
Holding Company: IPG
Agency Network: McCann Worldgroup
Independent Agency: Wieden+Kennedy
Agency Office: McCann New York

Read more >
2020 Effie Journal >

Missed the Ideas That Work Summit & Awards Gala?  Watch it here >

Learn from Past Effie Winners

The Effie Case Database offers a collection of Ideas That Work®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.

Learn more >
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