United States

Honoring the most effective marketing ideas in the United States since 1968.

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    Join us on September 29-30, 3:00-5:00pm EDT! Free to attend. Register now >

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    Congratulations to all of this year's Effie U.S. Winners & Finalists >

Register Now: 2021 Effie US Leadership Summit & Awards Celebration


Join us on September 29-30, 2021, 3:00-5:00pm EDT

This year's Ideas That Work: Effie US Leadership Summit & Awards Celebration will spotlight the latest thinking on marketing effectiveness, and recognize those who successfully navigated the challenges of 2020.

Hear from industry leaders covering a variety of topics ranging from the new upper funnel to the ROI of inclusivity, and take away inspirational advice and practical insights on how to meet the biggest challenges and opportunities facing our industry today.

We will also be celebrating the 2021 Effie Awards US winners, and revealing who will be taking home Gold, Silver, and Bronze.  The Grand Effie winner and 2021 US Rankings will be revealed during the show finale on September 30th.

The event is virtual and free to attend.  Please save the date and register now to hold your spot.

Sign up here >

Watch 'Minds Behind Effective Marketing,' in partnership with Valassis


We are excited to share 'Minds Behind Effective Marketing,' brought to you by our partners at Valassis.  The 4-part series features interviews, led by Valassis’ Jason Kaplan, with the creative and strategic minds behind some of your favorite Commerce & Shopper Effie Award-winning work.  We will not only take a look at what the teams behind the work did to achieve growth, but also how they did it.
 
Episode 1: The Hershey Company & TPN's 'Hershey Easter "Be So Eggstra" at Walmart'
Episode 2: IKEA U.S. & Wavemaker's 'It's Not A Catalog, Catalog'
Episode 3: Mars Petcare & BBDO New York for Pedigree Dentastix's 'SelfieSTIX: Making It Easier To Get Close-Ups With Your Dog'
Episode 4: Mondelēz International, 7-Eleven & Phoenix Creative Co.'s 'Nutter Butter at 7-Eleven'

Watch the Series >

Learn from Past Effie Winners in the Effie Case Database

The Effie Case Database offers a collection of Ideas That Work®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.

Learn more >
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