En una frase… ¿Cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día?
Try to understand, in depth, all the new touchpoints that connect a brand with people; this will help you build your brand into a fluid communication instead of an interruption.
¿Cómo se define el marketing efectivo?
Something that can create a connection between a brand and people, that can move people’s feelings, and that can motivate people to do something great.
¿Cómo pueden los profesionales del marketing seguir siendo eficaces en tiempos difíciles?
By using and understanding data to find new edges or trends in communication, in order to be relevant and closer to the real feelings of consumers – and, by telling the truth.
Nicola Lampugnani served on the jury for the 2020 Premios Effie Italia competencia.
