En una frase, ¿cómo define usted el marketing eficaz?
Effective marketing is a process of continuous improvement, avoiding “the way we’ve always done it” and looking to anticipate the next change in our business and in the consumer.
En una frase, ¿cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día?
Embrace the curiosity, be open to diverse perspectives and encourage different voices; ask “why?” and “what if?” and work on getting out of your comfort zone.
In one sentence, how are you effectively managing your team while working remotely?
With a lot of communication, a vision focused on results and trust, the necessary technical, emotional, and mental tools (weekly social catch up, yoga and relaxation classes, psychological & nutritional support, etc), and listening and adapting to get the best work out of each person within our personal circumstances.
Haruyo Rodulfo served on the Round One jury for the 2020 Premios Effie globales y multiregionales competencia.
