Catherine Davis, Chief Marketing & Communications Officer, Feeding America

En una frase, ¿cómo define usted el marketing eficaz?

Creating relevance that drives business growth, which requires an intimate understanding of your core audience; their attitudes, behaviors, and underlying core values; and a willingness to have a strong point of view.

En una frase, ¿cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día?

Inspire passion; in a constantly changing and often chaotic environment, it is the only way to create a meaningful role in people’s lives.

Catherine Davis served on the Final Round Jury for the 2020 Premios Effie Estados Unidos competencia.