Tomás Ostiglia, Executive Creative Director, LOLA MullenLowe

Ühes lauses…

Kuidas defineerite tõhusat turundust?
Creative work that works.

Kuidas loovus suurendab tõhusust?
Because people buy emotionally, and those emotions are awakened by creativity.

Millistest turundustrendidest olete praegu põnevil?
Not the metaverse.

Mis teeb kampaania parimatest parimaks?
The most memorable idea wins.

Milline on teie arvates turundus järgmise viie aasta jooksul?
I hope to see the industry go back to the basics.

Tomás was a 2021 Global Best of the Best Effie Awards judge. Entries for the 2022 competition are being accepted through April 7.