Marialejandra Urbina, Chief Strategy Officer, Dieste & Dieste Health

En une phrase…

Comment définissez-vous un marketing efficace ?
Effective marketing happens when a communication idea provokes extraordinary results beyond expectations.

Quelles sont les tendances marketing qui vous enthousiasment actuellement ?
I’m excited about the Hybrid Culture trend. The post-pandemic times are fostering the hybrid of everything. From the hybrid work lifestyle to hybrid live and digital experiences to innovations of web3 fusion with analog experiences.

À quoi espérez-vous que ressemblera le marketing dans les cinq prochaines années ?
I hope marketing looks and is truly diverse, where brands authentically reach everyone and each.

Marialejandra was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.