Graham Drew, Chief Creative Officer, Grey Group

Egy mondatban…

Hogyan definiálja a hatékony marketinget?
It doesn’t feel like marketing, it feels like it’s solving something.

Hogyan hat a kreativitás a hatékonyságra?
Creativity unlocks the door, effectiveness makes you want to walk through it and bring your mates with you.

Ön szerint milyen lesz a marketing a következő öt évben?
With all the incredible human insights available through the billions of data streams, wouldn’t it be nice if the first instinct wasn’t to monetise them?

Graham was a 2022 Multi-Region Effie Awards Judge. Tekintse meg az In One Sentence további funkcióit.