Vida Cornelious, VP, Creative, New York Times Advertising

Dalam Satu Kalimat…

Bagaimana Anda mendefinisikan pemasaran yang efektif?
Marketing that has the creative capacity to move culture as well as business.

Bagaimana kreativitas mendorong efektivitas?
Creativity is the bridge to making brand stories insightful, inspired and connective to consumers.

What characteristic(s) of effective marketing do you believe remain constant, even in the face of change?
Authenticity, transparency and commitment must be part of the brand’s marketing equation.

Apa saran terbaik yang dapat Anda berikan kepada para pemasar masa kini?
Humanize it: think beyond what your marketing can do, but what it has the power to make us feel.

Seperti apa Anda berharap pemasaran dalam lima tahun ke depan?
Braver and even more representative.

Vida was a Final Round judge in the 2022 Effie US Competition. klik disini untuk melihat daftar pemenang Effie AS 2022.