Dimitri Michailidis, Global Director, Brand & Creative Effectiveness, Anheuser-Busch InBev

Í einni setningu…

Hvernig skilgreinir þú árangursríka markaðssetningu?
Effective marketing is the conceptualization and execution of a creative solution that achieves an objective defined by the marketing team.

Hvaða markaðsstefnu(r) ertu spenntur fyrir núna?
Marketing trends that I’m excited about: the evolution from creative advertising to creative solutions that solve real consumer problems.

Hvernig ýtir sköpunargáfunni áfram skilvirkni?
Creativity is the component of a solution that guarantees a person (their heart and their mind) will take notice.

Hvernig vonar þú að markaðssetning líti út á næstu fimm árum?
I hope that marketing will look less like advertising and more like tangible and compelling solutions to real problems in consumers’ lives.

Dimitri was a Final Round judge in the 2022 Effie US Competition. Smelltu hér til að sjá lista yfir 2022 Effie bandaríska sigurvegara.