Í einni setningu, hvað er besta ráðið sem þú getur boðið markaðsmönnum í dag?
Know what you stand for and what you stand against—that’s where brands find their tension and become worthy of attention in our increasingly attention-starved culture.
Í einni setningu, hvernig skilgreinir þú árangursríka markaðssetningu?
The worst thing for a brand to become is invisible, so the most effective marketing elevates a brand’s role in the lives of consumers and culture—undeniable relevance and talkability are key.
Taylor Wiegert served on the Round One Jury for the 2020 Effie verðlaunin í Bandaríkjunum keppni.
