Asim Naqvi, CEO, Ogilvy Pakistan

In one sentence…what is the best advice you can offer marketers today?

Always remember that your end goal is to sell while keeping the process as simple as possible.

Come definiresti il marketing efficace?

Creating and growing sales while making the customers feel smart about their buy.

Come possono gli operatori del marketing rimanere efficaci nei momenti difficili?

The key is to never get distracted from what you want to achieve and never overcomplicate how you want to achieve it.

Asim Naqvi served on the Final Round jury for the 2020 Premi Effie Pakistan concorrenza.