In una frase…
Come definiresti il marketing efficace?
Effective marketing is the fuel that keeps a brand’s engine running, propelling it forward with purpose, creativity and precision on its journey to success.
What marketing trend are you excited about right now?
We all love shiny new objects; nowadays I am more interested in the good old stuff: evidence-based marketing fundamentals that do not change.
In che modo la creatività stimola l'efficacia?
Creativity is the lifeblood of effectiveness – they are like an inseparable dynamic duo that can only achieve extraordinary achievements together.
Qual è stata la tua vittoria in termini di efficacia preferita negli ultimi mesi, personale o professionale?
Being a vocal advocate for long-term brand building and highlighting the alarming rise of short-termism sparked conversation with my clients and prompted even performance-focused ones to reconsider their marketing strategies.
Come ti aspetti che sia il marketing nei prossimi cinque anni?
Call me an idealist, but I am hoping for more room to engage in long-term thinking and a less risk-averse atmosphere that encourages the pursuit of bold, extraordinary ideas.
Brigi is a 2023 Il meglio del meglio a livello mondiale giudice. Scopri altre funzionalità di In One Sentence.
