Lucas Chavez-Alcorta, Chief Marketing Officer, Falabella Colombia

In una frase...Come definiresti il marketing efficace?

Effective marketing not only helps you to accomplish competitive results and sales objectives, but also to build true emotional connections, in a perfect marriage between brain and heart.

Qual è il miglior consiglio che puoi dare oggi ai professionisti del marketing?

Experiment vividly, fail, and fix rapidly.

Come gestisci in modo efficace il tuo team mentre lavori da remoto?

Turning on our cameras to stay close together, no matter the distance.

Lucas Chávez-Alcorta served on the jury for the 2020 Premi Effie Colombia concorrenza.