In una frase...Come definiresti il marketing efficace?
Effective marketing is the result of a strategy that evolves with the rhythm of consumers, making them feel that the brand understands them more than any other, and is therefore always relevant to them – in other words, personalizing the communication and the relationship to result in a higher conversion.
Qual è il miglior consiglio che puoi dare oggi ai professionisti del marketing?
Marketers must understand the enormous effect that digitalization has had on everything we do, and as the digital world evolves rapidly and impacts markets and consumers, marketers must go at the same speed, staying open to permanent learning and without fear of experimenting or failing.
Come gestisci in modo efficace il tuo team mentre lavori da remoto?
Confidence, empowerment, empathy, and the creation of spaces to maintain closeness despite the distance have been fundamental — but beyond that, sharing objectives and keeping each other focused has been the key to our success.
Martha Eugenia Arbeláez served on the jury for the 2020 Premi Effie Colombia concorrenza.
