September 4, 2014—AJF Partnership was awarded the 2014 Grand Effie award for the Australian National Preventive Health Agency (ANPHA) at this year’s Australian Effie Awards run by The Communications Council.
Finding a new way to help people quit smoking, the campaign dramatizes the long-term suffering that a smoker and their family endure due to a smoking-related illness, compared with the short-term pain of quitting. Approximately 180,000 smokers made a quit attempt as a direct result of seeing the National Tobacco Campaign.
Continuing its success, AJF Partnership was also presented Effective Agency of the Year after claiming an additional Gold for the ANPHA campaign, a silver for Officeworks and two bronze awards for iSelect and Lion.
Seven Gold Effies were presented in total, with three awarded to Clemenger BBDO Melbourne for BONDS, and the final three were given to 303Lowe for Challenger, Host for The Coca-Cola Company, and WhybinTBWADAN Sydney for RaboDirect.
The ceremony, held at the City Recital Hall in Sydney, also delivered 14 silver and 17 bronze trophies, awarding a total of 18 agencies and 23 clients.
Chairman of the Australian Effie Awards, Matthew Melhuish said: “I’d like to thank and congratulate all of this year’s winners and finalists for sharing their brilliant work with us. It is inspiring to be exposed to the world class strategies demonstrated in this year’s showcase. This awards program really matters because it is about celebrating the proof that excellent strategic thinking and bold creative ideas can deliver exponentially. The bar for entries is also extremely high, making a win all the sweeter for that.”
L'elenco completo dei vincitori del Gold Effie per categoria è il seguente:
Bevande
- Host – The Coca-Cola Company – How “Just Adding Zero” Sold Millions
Other Consumer Goods
- Clemenger BBDO Melbourne – BONDS – How BOOBS Made BONDS Serious
Servizi finanziari
- 303Lowe – Challenger – Challenger Retirement on Paper
Government, Corporate and Social Services
- AJF Partnership – Australian National Preventative Health Agency – How Suffering Made People Quit
Il pensiero più originale
- Clemenger BBDO Melbourne – BONDS – How BOOBS Made BONDS Serious
Nuovo prodotto o servizio
- Clemenger BBDO Melbourne – BONDS – How BOOBS Made BONDS Serious
Effetti a lungo termine
- WhybinTBWADAN Sydney – RaboDirect – Steal Back Your Dreams
Tutti i casi di studio saranno online su www.effies.com.au from tomorrow.
The Communications Council would like to thank its sponsors and supporters for their generous support, including: Millward Brown, Healthcare Communications Council, The Digital Edge, Trapdoor Productions, B&T, and UN LTD.
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Informazioni su Effie Worldwide Promuovendo la pratica e i professionisti dell'efficacia del marketing, Effie Worldwide mette in luce idee di marketing che funzionano e incoraggia un dialogo ponderato sui driver dell'efficacia del marketing. La rete Effie collabora con alcune delle principali organizzazioni di ricerca e media in tutto il mondo per offrire al suo pubblico approfondimenti pertinenti su strategie di marketing efficaci. Gli Effie Awards sono noti agli inserzionisti e alle agenzie di tutto il mondo come il premio preminente nel settore e riconoscono tutte le forme di comunicazione di marketing che contribuiscono al successo di un marchio. Dal 1968, vincere un Effie è diventato un simbolo globale di successo. Oggi, Effie celebra l'efficacia in tutto il mondo con oltre 40 premi globali, regionali e nazionali. programmi in Asia-Pacifico, Europa, America Latina, Medio Oriente/Nord Africa e Nord America. Le iniziative di Effie includono la Indice di efficacia Effie, classificando le aziende e i marchi più efficaci a livello globale e Banca dati dei casi EffiePer maggiori dettagli, visita www.effie.org. Seguire @effieawards su Twitter per aggiornamenti sulle informazioni di Effie, programmi E notizia.
