Lucas Chavez-Alcorta, Chief Marketing Officer, Falabella Colombia

一言で言うと…効果的なマーケティングとは何と定義しますか?

Effective marketing not only helps you to accomplish competitive results and sales objectives, but also to build true emotional connections, in a perfect marriage between brain and heart.

現在、マーケティング担当者に提供できる最良のアドバイスは何ですか?

Experiment vividly, fail, and fix rapidly.

リモートワーク中にチームを効果的に管理するにはどうすればよいでしょうか?

Turning on our cameras to stay close together, no matter the distance.

Lucas Chávez-Alcorta served on the jury for the 2020 エフィー賞コロンビア 競争。