Noaman Asar, Managing Director, Kantar Pakistan

効果的なマーケティングを一言で定義するとしたら何でしょうか?

Effective marketing forms an emotional connection in the mind of the consumer that, in return, creates a predisposition to buy the brand; when both the CFO and the CMO are happy with the results of your marketing, you’ve hit the happy medium.

一言で言えば、今日のマーケティング担当者に提供できる最良のアドバイスは何ですか?

Remember that people feel first and think second, and therefore ads should engage audiences emotionally without losing out on the reason why they should love your brand.

一言で言えば、マーケティング担当者は困難な時期に効果を発揮し続けるにはどうすればよいのでしょうか? 

In these uncertain and challenging times, our consumers want marketers to have a purpose that is optimistic and caring; we should continue to communicate with this in mind, and they will reward us with affinity, love and brand loyalty.

Noaman Asar served on the Round One & Final Round juries for the 2020 エフィー賞パキスタン 競争。

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