Rajesh Sharma, VP, Strategy, & Planning Head, McCann Worldgroup Mumbai

一言で言えば、今日のマーケティング担当者に提供できる最良のアドバイスは何ですか?  

Market research and marketing models may help us understand the problem, but genuine empathy towards the consumer is often the best marketing strategy – work on this.

Rajesh Sharma is VP, Strategy & Planning Head at McCann Worldgroup Mumbai. McCann Worldgroup India & Maharashtra Dyslexia Association won three Effie Awards in the 2019 エフィー賞インド competition for “The Dancing Letters.”

Read “The Dancing Letters” interview >