Brigitta Csurgo, Head of Strategy, Mito

한 문장으로…

효과적인 마케팅은 어떻게 정의하시나요?
Effective marketing is the fuel that keeps a brand’s engine running, propelling it forward with purpose, creativity and precision on its journey to success.

What marketing trend are you excited about right now? 
We all love shiny new objects; nowadays I am more interested in the good old stuff: evidence-based marketing fundamentals that do not change.

창의성은 어떻게 효율성을 높이는가?  
Creativity is the lifeblood of effectiveness – they are like an inseparable dynamic duo that can only achieve extraordinary achievements together.

지난 몇 달 동안 개인적으로, 또는 직업적으로 가장 좋아하는 효과적인 승리는 무엇입니까? 
Being a vocal advocate for long-term brand building and highlighting the alarming rise of short-termism sparked conversation with my clients and prompted even performance-focused ones to reconsider their marketing strategies.

앞으로 5년 동안 마케팅이 어떤 모습이 되기를 바라시나요? 
Call me an idealist, but I am hoping for more room to engage in long-term thinking and a less risk-averse atmosphere that encourages the pursuit of bold, extraordinary ideas.

Brigi is a 2023 글로벌 베스트 오브 더 베스트 판사. 더 많은 In One Sentence 기능 보기