Yamen Alagha, Head of Marketing MINI, BMW Group Middle East

한 문장으로…

효과적인 마케팅은 어떻게 정의하시나요?
It’s mainly putting the right marketing strategy to increase the company’s revenue and decrease the cost of prospect acquisition.

오늘날의 마케터에게 줄 수 있는 가장 좋은 조언은 무엇일까요?
It’s not necessary to follow the trend if it doesn’t suit your marketing strategy—don’t feel the pressure. Think of your ROI and your target audience and use the right channels.

창의성은 어떻게 효율성을 높이는가?
It helps to create opportunities to find solutions for difficult business situations and overcome business challenges.

앞으로 5년 동안 마케팅이 어떤 모습이 되기를 바라시나요?
From mobile first to mobile only.

Yamen was a 2022 MENA Effie judge. 더 읽기 In One Sentence 기능.