Leading, Inspiring & Championing the Practice and Practitioners of Marketing Effectiveness Globally
The Effie Awards honour the most significant achievement in advertising and marketing
communications: effectiveness.
Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing that contribute to a brand’s success.
For over 50 years, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 50 programmes, including the Global Effies, regional programs and national programs in Africa, Asia-Pacific, Europe, Latin America, the Middle East and North America.
그만큼 커뮤니케이션 및 광고 협회 (ACA), the official representative body for the Communications and Advertising profession in South Africa, has partnered with 에피 월드와이드 to host the South African edition of the highly respected Effie Awards Programme.
Follow Effie South Africa on 지저귀다, 페이스북, 인스타그램, 그리고 YouTube for Effie South Africa information and news.