Javier Bonilla, Executive Creative Director, Grey Group

Em uma frase…

Como você define marketing eficaz?
Simply put, marketing that achieves the established business objectives.

Quais tendências de marketing estão te entusiasmando agora?
The one that never goes away—effective storytelling.

Como a criatividade impulsiona a eficácia?
Impact, a great idea is unstoppable. It will make every dollar invested behind it work 100 times harder.

Qual é o maior obstáculo para a eficácia do marketing?
Fear, paralysis by analysis, over complexity.

Como você espera que seja o marketing nos próximos cinco anos?
As human centric as ever before.

Do you have any advice for future Effie Awards entrants?
Burn the playbook, experiment, trust your gut, and never forget we are here to solve business challenges.

Javier was a 2022 Multi-Region Effies juiz. Veja mais recursos do In One Sentence.