Leading, Inspiring & Championing the Practice and Practitioners of Marketing Effectiveness Globally
The Effie Awards honour the most significant achievement in advertising and marketing
communications: effectiveness.
Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing that contribute to a brand’s success.
For over 50 years, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 50 programmes, including the Global Effies, regional programs and national programs in Africa, Asia-Pacific, Europe, Latin America, the Middle East and North America.
O Associação para Comunicação e Publicidade (ACA), the official representative body for the Communications and Advertising profession in South Africa, has partnered with Effie em todo o mundo to host the South African edition of the highly respected Effie Awards Programme.
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