Jednou vetou... Aká je najlepšia rada, ktorú dnes môžete obchodníkom ponúknuť?
In this digital age, it’s important to know your consumer well, not only locally, but globally – so learn their culture and how they consume your product, and be politically correct.
Ako definujete efektívny marketing?
A single-minded message that engages your audience and delivers on your business objectives.
Ako môžu obchodníci zostať efektívni v časoch problémov?
Stay relevant and connected to your consumer – in these times of uncertainty, empathy will guarantee you stay top of mind, and, in turn, achieve your numbers.
Ali Rizvi served on the jury for the 2020 Ceny Effie v Pakistane súťaž.
