Jednou vetou…
Ako definujete efektívny marketing?
Simply put, marketing that achieves the established business objectives.
Aké marketingové trendy vás momentálne nadchli?
The one that never goes away—effective storytelling.
Ako kreativita zvyšuje efektivitu?
Impact, a great idea is unstoppable. It will make every dollar invested behind it work 100 times harder.
Čo je najväčšou prekážkou efektívnosti marketingu?
Fear, paralysis by analysis, over complexity.
Ako by mal podľa vás vyzerať marketing v nasledujúcich piatich rokoch?
As human centric as ever before.
Do you have any advice for future Effie Awards entrants?
Burn the playbook, experiment, trust your gut, and never forget we are here to solve business challenges.
Javier was a 2022 Multi-Region Effies sudca. Pozrite si ďalšie funkcie v jednej vete.
