Graham Drew, Chief Creative Officer, Grey Group

I en mening...

Hur definierar du effektiv marknadsföring?
It doesn’t feel like marketing, it feels like it’s solving something.

Hur driver kreativitet effektivitet?
Creativity unlocks the door, effectiveness makes you want to walk through it and bring your mates with you.

Hur hoppas du att marknadsföringen ser ut under de kommande fem åren?
With all the incredible human insights available through the billions of data streams, wouldn’t it be nice if the first instinct wasn’t to monetise them?

Graham was a 2022 Multi-Region Effie Awards Judge. Se fler funktioner i en mening.