I en mening ... Vilket är det bästa rådet du kan ge marknadsförare idag?
Try to understand, in depth, all the new touchpoints that connect a brand with people; this will help you build your brand into a fluid communication instead of an interruption.
Hur definierar du effektiv marknadsföring?
Something that can create a connection between a brand and people, that can move people’s feelings, and that can motivate people to do something great.
Hur kan marknadsförare förbli effektiva i tider av utmaningar?
By using and understanding data to find new edges or trends in communication, in order to be relevant and closer to the real feelings of consumers – and, by telling the truth.
Nicola Lampugnani served on the jury for the 2020 Effie Awards Italien konkurrens.
