Javier Bonilla, Executive Creative Director, Grey Group

Kwa Sentensi Moja…

Je, unafafanuaje uuzaji bora?
Simply put, marketing that achieves the established business objectives.

Je, ni mienendo gani ya uuzaji unayofurahia sasa hivi?
The one that never goes away—effective storytelling.

Je, ubunifu huendeshaje ufanisi?
Impact, a great idea is unstoppable. It will make every dollar invested behind it work 100 times harder.

Je, ni kizuizi gani kikubwa zaidi cha ufanisi wa masoko?
Fear, paralysis by analysis, over complexity.

Je, unatarajia masoko yatakuwaje katika miaka mitano ijayo?
As human centric as ever before.

Do you have any advice for future Effie Awards entrants?
Burn the playbook, experiment, trust your gut, and never forget we are here to solve business challenges.

Javier was a 2022 Multi-Region Effies hakimu. Tazama vipengele zaidi katika Sentensi Moja.