In one sentence…How can marketers stay effective in times of challenge?
By being grounded and connected, accepting the new normal quickly — and, in fact, creating it.
Paano mo tukuyin ang epektibong marketing?
That which helps you achieve your goal, creating maximum value for all stakeholders along the way.
Ano ang pinakamahusay na payo na maaari mong ibigay sa mga marketer ngayon?
You have one life, so market, sell, and do what you believe in or will use yourself — then, only, can you sell it well and enjoy selling it.
Fariyha Subhani served on the Grand Jury for the 2020 Effie Awards Pakistan kompetisyon.
