In one sentence…How can marketers stay effective in times of challenge?
By being grounded and connected, accepting the new normal quickly — and, in fact, creating it.
How do you define effective marketing?
That which helps you achieve your goal, creating maximum value for all stakeholders along the way.
What is the best advice you can offer marketers today?
You have one life, so market, sell, and do what you believe in or will use yourself — then, only, can you sell it well and enjoy selling it.
Fariyha Subhani served on the Grand Jury for the 2020 Effie Awards Pakistan competition.
