Одним реченням… Як ви визначаєте ефективний маркетинг?
Effective marketing is not only about selling right here right now, but about the synergy of media mix, creative and technology that can create long-term emotional connections between the customer and the brand.
Яку найкращу пораду ви можете дати маркетологам сьогодні?
Don’t think that technologies can solve your problems overnight, but think about how they can help people understand that you share their values.
Як маркетологи можуть залишатися ефективними в часи викликів?
Sincerity, openness and support are the keys to effectiveness.
Alexander Papkov served on the jury for the 2020 Effie Awards Росія змагання.
