Abbas Arslan, Global Senior Director, Human Insights, The Coca-Cola Company

用一句话来概括...您今天能为营销人员提供的最佳建议是什么？

Don’t try to sell something you don’t believe in – you will just end up fooling yourself.

您如何定义有效营销？

If consumers remember it, it is effective marketing.

营销人员如何才能在挑战中保持有效？

Smile more – it helps you have better ideas, and makes others think you know something they don’t.

Abbas Arslan served on the Final Round jury for the 2020 巴基斯坦艾菲奖 竞赛。