一句话总结……
您如何定义有效营销？
Action that successfully provokes a desired reaction.
您能为当今的营销人员提供什么最好的建议？
You don’t own your purpose, you only serve it.
创造力如何提高效率？
Creativity has the superpower to disarm cynicism and indifference through insight, charm and surprise.
影响营销效果的最大障碍是什么？
Getting the right blend of consistency and freshness.
您希望未来五年的营销是什么样子的？
Hopefully we’ve evolved beyond applying generalised “rules of effectiveness” and entered a fun new era of experimentation.
Hugh is a 2022 澳大利亚艾菲奖 法官。 阅读更多“一句话”功能.
