一句话总结……
创造力如何提高效率？
Lately, more and more research has been proving that creativity is the main driver of ROI—it’s time to embrace the fact that creativity plays a huge part in the business side of marketing.
影响营销效果的最大障碍是什么？
Working in silos, not sitting down creative and media agencies together right from the start with the marketing team.
What makes a campaign the Best of the Best?
When everybody else is jealous they didn’t come up with the idea.
您希望未来五年的营销是什么样子的？
Purposeful.
您如何定义有效营销？
When it delivers the results you were looking for. How to set the correct goals for each campaign? Ahhhhh, the neverending question.
Johanna was a 2021 Global Best of the Best Effie Awards judge. Entries for the 2022 competition are being accepted through April 7.
