Lucas Chavez-Alcorta, Chief Marketing Officer, Falabella Colombia

用一句话来概括……您如何定义有效营销?

Effective marketing not only helps you to accomplish competitive results and sales objectives, but also to build true emotional connections, in a perfect marriage between brain and heart.

您今天能为营销人员提供什么最好的建议?

Experiment vividly, fail, and fix rapidly.

远程工作时,您如何有效地管理您的团队?

Turning on our cameras to stay close together, no matter the distance.

Lucas Chávez-Alcorta served on the jury for the 2020 哥伦比亚艾菲奖 竞赛。