一句话总结……
您如何定义有效营销？
When you can connect with your target audience and spark a positive action from them in the short term (transaction) and the long term (loyalty) by speaking to their needs and passions.
您今天能为营销人员提供什么最好的建议？
Always plan with the consumer in mind; effectiveness comes from the intersection of ROI and consumer experience, so take some risks to better delight shoppers.
远程工作时，您如何有效地管理您的团队？
By being human, supportive and respectful about everyone´s situation.
Ramiro Villalobos served on the jury for the 2020 哥伦比亚艾菲奖 竞赛。
