纽约， August 25, 2021 – Effie Worldwide has announced the marketing leaders who will serve on the Grand Jury for the 2021 Effie Awards United States competition.
The Grand Effie jury will select the most effective, impactful work of the year as the recipient of the “best in show”, the Grand Effie. The year’s competition reflects the work and results achieved during the onset of the pandemic. The Grand Effie winner will serve as both a symbol of the industry’s resilience and benchmark for the path forward.
Leading this year’s prestigious panel are co-chairs, Umesh Sripad, Chief Digital Officer at IKEA USA, and Amani Duncan, President at BBH USA. Each year, the Grand Jury is selected for their expertise in a range of disciplines across the industry. Joining Sripad and Duncan on the jury are:
– Jason Harris, Co-Founder & CEO, Mekanism
– Dirk Herbert, Chief Strategy Officer, dentsu Americas
– Tracy-Ann Lim, Chief Media Officer, JPMorgan Chase & Co.
– Deidre Smalls-Landau, CMO & EVP, Global Culture, UM
– Zena Srivatsa Arnold, Global Chief Digital & Marketing Officer, Kimberly-Clark
– Kate Stanford, VP, Ads Brand & Activation Marketing, Google
– Musa Tariq, CMO, GoFundMe
– 贾斯汀·托马斯·科普兰, President & CEO, DDB North America
The jury will meet virtually, in a session sponsored by YouTube, to review and debate the creativity and effectiveness of the highest-scoring Gold Effie winners from the 2021 Effie Awards United States competition.
“Despite all of the challenges, I am consistently impressed by our industry’s ability to produce amazing work and drive growth,” said 特雷西阿尔福德, Global CEO of Effie Worldwide. “It is critical that we continue to recognize and celebrate marketing effectiveness, especially now, and the leaders on this year’s Grand Effie Jury are well-equipped to determine this year’s winner and establish the benchmark for effectiveness going forward.”
The Grand Effie contenders and winner will be announced during the final day of the virtual Ideas That Work: 2021 Effie US Summit & Awards Celebration taking place September 29-30 (3-5pm ET). The free-to-attend event will celebrate winners from this year’s Effie US competition and explore the path forward for brands and marketers in today’s constantly evolving landscape.
关于艾菲国际
艾菲是一家全球性的 501c3 非营利组织，其使命是领导和发展营销效果论坛。艾菲通过教育、奖项、不断发展的计划和对产生效果的营销策略的一流见解，领导、激励和支持营销效果的实践和从业者。该组织通过其遍布全球的 50 多个奖项计划以及其令人垂涎的效果排名，表彰全球、地区和当地最有效的品牌、营销人员和机构。 艾菲指数。自 1968 年以来，艾菲奖一直被誉为全球成就的象征，同时也是引领未来营销成功的资源。如需了解更多详情，请访问 effie.org.
