On Tuesday, July 22, Effie Greece celebrated its Effie winners of 2014 at the Byzantine Museum in Athens. This year, sixteen cases were awarded. The Grand Effie went to agencies Fortune / Cream / Rascal and client Barba Stathis SA for “Freshness Barba Stathis – People”.
Due to the economic crisis, the past few years have been particularly difficult for agencies and marketers working in Greece. In his speech, President of Greece's Association of Advertisers, Gregory Antoniadis, said, “The crisis has highlighted values that previously may not have had the same weight, values such as strength, stubbornness, flexibility and out-of-the-box thinking.”
Other top winners of the night included: McCann Athens, with three gold for their work with ActionAid, Coca-Cola, and Attica; agencies Excellent Presence and Mindworks with two gold for client Zewa; agency The Newtons Laboratory with one gold for client Silver Wind; JWT Athens with one gold for Mondelez; OgilvyOne also with one gold for Mondelez; and Lowe Athens with one gold for Eurobank.
For more information on the 2014 Effie Greece winners and for pictures from the gala, visit Effie Greece’s 网站.
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关于艾菲全球奖 艾菲全球奖倡导营销效果的实践和从业者，聚焦有效的营销理念，鼓励围绕营销效果的驱动因素进行深思熟虑的对话。艾菲网络与全球一些顶级研究和媒体组织合作，为受众提供有效营销策略的相关见解。艾菲奖被全球广告商和代理商誉为业内最高奖项，表彰有助于品牌成功的所有形式的营销传播。自 1968 年以来，获得艾菲奖已成为全球成就的象征。如今，艾菲在全球拥有 40 多个全球、地区和国家奖项来庆祝效果 程序 覆盖亚太地区、欧洲、拉丁美洲、中东/北非和北美。艾菲计划包括 艾菲效能指数，对全球最具影响力的公司和品牌进行排名，以及 艾菲案例数据库欲了解更多详情，请访问 www.effie.org。 跟随 @effieawards 在推特上了解艾菲奖的最新信息， 程序 和 消息.
