Team DDB Warsaw, OS3 multimedia, Universal McCann, Value Media and PKO Polish Bank took home the Grand Effie for their case "The perfect employee".
Gold Effie Awards were presented to: Ogilvy & Mather, MEC and Orange Poland for their case "No limitations and boundaries" (NJU Mobile); Saatchi & Saatchi Poland, Closbrother, PHD Media Direction and Toyota Motor Poland for "Sell out 2013 with W. Zientarski"; MediaCom Warsaw, Grandes Kochonos, CPC, K2 and PLAY for "So who else is PLAY-ing with us?; VML Poland, Starcom MediaVest Group and PZU for "The extra helpful PZU agents"; MEC, Ogilvy & Mather, Duda Poland and Jeronimo Martins Poland for "We are all national football team"; DDB Warsaw, OS3 multimedia, Universal McCann, Value Media and PKO Polish Bank for "The perfect employee".
The title of Most Effective Advertising Agency went to DDB Warsaw, and the title of Most Effective Media House went to Starcom MediaVest Group.
“The level of cases entered to the competition this year was very high,” said Pawel Tyszkiewicz, General Manager of SAR Marketing Communication Association, the organizing Association of Effie Poland.
The evening included a speech by Poland’s Minister of Economy Janusz Piechocinski, who spoke about the economic importance of Polish products, Polish exports, brand management, and the expansion of Polish companies around the world.
The cases were judged by a 75-person jury of senior executives from advertisers, business, agencies, media and market research and independent consultants, chaired by Katarzyna Milanovic, General Director NIVEA for Poland and the Baltic.
For more information on Effie Poland’s 15th anniversary gala, visit their 网站.
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关于艾菲全球奖 艾菲全球奖倡导营销效果的实践和从业者，聚焦有效的营销理念，鼓励围绕营销效果的驱动因素进行深思熟虑的对话。艾菲网络与全球一些顶级研究和媒体组织合作，为受众提供有效营销策略的相关见解。艾菲奖被全球广告商和代理商誉为业内最高奖项，表彰有助于品牌成功的所有形式的营销传播。自 1968 年以来，获得艾菲奖已成为全球成就的象征。如今，艾菲在全球拥有 40 多个全球、地区和国家奖项来庆祝效果 程序 覆盖亚太地区、欧洲、拉丁美洲、中东/北非和北美。艾菲计划包括 艾菲效能指数，对全球最具影响力的公司和品牌进行排名，以及 艾菲案例数据库欲了解更多详情，请访问 www.effie.org。 跟随 @effieawards 在推特上了解艾菲奖的最新信息， 程序 和 消息.
