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“Evolution of Smooth” Brand Campaign Wins the Iridium as the Most Effective Campaign in the World
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Effie United States Announces Its 2025 Grand Jury, Tasked with Selecting the Most Effective Marketing Effort of the Year

“Evolution of Smooth” Brand Campaign Wins the Iridium as the Most Effective Campaign in the World


Brands Must Respond to How ‘Nouveau Nihilism’ is Shaping Consumer Choices, New Effie x IPSOS Report Finds

