NEW YORK (September 18, 2014) ‒ The Positive Change Effie Award, a collaboration of the 世界经济论坛 (the Forum) and 艾菲全球, has opened its inaugural Call for Entries in North America and Europe. The Positive Change Effie Award celebrates brands that shift consumer behavior towards sustainability.*
The idea behind the Positive Change Effie Award emerged from the Engaging Tomorrow’s Consumer project at the World Economic Forum’s Annual Meeting in Davos last year. Business leaders recognized the opportunity to help bridge the gap between the intentions and actions of consumers, by rewarding brands for making sustainability a greater priority in their marketing programs. Effie Worldwide is known globally for championing the practice and practitioners of marketing effectiveness through the Effie Awards, the Effie Effectiveness Index and other initiatives.
“Marketers have the power to influence the future,” said Sarita Nayyar, Managing Director, World Economic Forum USA. “When marketing products and services, marketers have an important role to communicate why the offering meets consumer needs and is desirable from both a functional and a sustainable lifestyle perspective. This award recognizes marketers for embedding sustainability in their marketing programs and moving consumers towards sustainable choices.”
“Effective marketers wield great power in influencing consumers and shifting business,” said Neal Davies, President and CEO of Effie Worldwide. “The Positive Change Effie will incentivize marketers to use their power for the good of our planet and their business.”
The inaugural Positive Change Effie Award winners will be awarded in June 2015. The first deadline for the Positive Change Effie Award is December 4, 2014, with extensions available (with late fees) until January 12, 2015. The award will follow the rigorous judging criteria created by Effie Worldwide, with multiple rounds of judging by industry experts. Work that ran between September 1, 2012 – October 31, 2014 in the US, Canada or Europe will qualify for entry. For more information, visit www.effie.org.
Download entry materials for the Positive Change Effie Awards.
关于艾菲国际
Effie Worldwide is a 501 (c)(3) nonprofit organization championing the practice and practitioners of marketing effectiveness. Effie Worldwide spotlights marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre‐eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 40 global, regional and national 程序 覆盖亚太地区、欧洲、拉丁美洲、中东/北非和北美。艾菲计划包括 艾菲效能指数，对全球最具影响力的公司和品牌进行排名，以及 艾菲案例数据库欲了解更多详情，请访问 www.effie.org。 跟随 @effieawards 在推特上了解艾菲奖的最新信息， 程序 和 消息.
关于世界经济论坛
世界经济论坛是一个国际机构，致力于通过公私合作改善世界状况，体现全球公民精神。论坛与商界、政界、学术界和其他社会领袖合作，制定全球、地区和行业议程。
该论坛于 1971 年成立，为非营利基金会，总部位于瑞士日内瓦，独立、公正，不与任何利益挂钩。它与所有领先的国际组织密切合作（www.weforum.org).
*Sustainability in the context of the Positive Change Effie Award is as defined by the Brundtland Commission: “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” World Commission on Environment and Development (WCED). 我们共同的未来. Oxford University Press, 1987, p. 43.
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