Protecting the world’s biggest brand with a smile
如何保護全球最大品牌的價值？帶著微笑！高露潔是全球大多數市場口腔護理領域的領導者。但在我們透過不帶情感連結的功能性溝通幫助創造的品類商品化的推動下，侵蝕已經開始了。業務風險很大——如果不改變方向，我們可能會在幾年內失去 $300+MM。因此，我們將投資轉向股權建設，將高露潔重塑為樂觀冠軍，激勵人們「微笑堅強」。透過建立強大的情感紐帶，我們的品牌再次蓬勃發展——即使在疫情期間也是如此！
客戶
高露潔棕欖Maria Elisa Carvajal, VP, GM Global Oral Care
Amanda Klemm, Worldwide Director, Oral Care
Francisco Perez, Marketing Director, Global Oral Care
Dan Wish，全球口腔護理洞察副總裁
Parul Patel Desai, Marketing Director, Global Oral CareTunc Onen, Digital Marketing & Media Transformation Director
Laurent Cayet, Director, Integrated Marketing Communications, Europe
Lyndon Morant, Marketing Director, Integrated Marketing Communications (IMC)
Jean Bernard Vidaillet, Vice President, Marketing, Europe
Yves Briantais, Vice President, Marketing, Asia-Pacific
Renee Milliaressis, Chief Media Officer
Adriana Leite, Vice President, Marketing, AED
Zohar Plan, IBE and Digital Transformation Director, LatAm
Gavin Du Toit, Vice President, Marketing, LatAm
牽頭機構
WPP 紅色保險絲卡爾哈特曼，首席執行官
James Atherton，全球客戶負責人
瑪塔·拉洛克，首席策略官
Fred Saldanha, Chief Creative Officer
約翰‧迪茨，全球策略總監Peter Harrison, Managing Director, Europe
Elizabeth Foord, Head of Strategy, Europe
Dimitri Guerassimov, Creative Director, Co-President EU
Guy Orsmond, Managing Director, AED
Kate Kopperman, Regional Strategy and Experience Lead, AED
Vitor Menezes, Creative Director, Europe
Ricardo Barra Lima, Creative Director, Europe
Caroline Slocombe, Managing Director, APAC
Orlando Hooper, Strategy Director, APAC
Kenny Choo, Executive Creative Director, APAC
Xea Kho, Head of Comms Planning, APAC
Renato De Paula, Managing Director LATAM
Emmanuelle Goethals, Managing Director, Brazil
Adrienne Martin, Strategy Director, LatAm
Marcos Ribeiro, Executive Creative Director, LATAM
Arturo Goni, Regional Creative Director, LatAm
Alejandro Villanueva, Head of Creative, LATAM
Manir Fadel，ECD，歐洲
貢獻公司
WavemakerChris Worrell , Head of Strategy and Comms Planning
Jamie Ciamillo, Global Director, Performance & Transformation
Endy Santiago, Media Lead, Europe
畫廊
